You know your work holds up. That your cases convince. At the table, you almost always win. You just never get there.
We fix that.
Maybe you recognise one. Maybe all three. It's no coincidence they happen at the same time. They reinforce each other.
The market seems tired. Whatever you do, your old playbook no longer works. Cold calling or emailing is less and less effective. And the leads you do speak to are more sceptical than before.
Your network and referrals deliver in peaks: three warm intros in one week, then six weeks of nothing. Your own outreach runs the same way. One week you're consistent, then the daily grind takes over and it goes quiet again.
Strategists, creatives and account leads on the payroll, and no pipeline to work on. New-business hours vanish into admin, cold lists or waiting on the next referral.
Marketing and sales are no longer separate islands, but one continuous method. Every step automatically feeds the next.
Content, ads & soft touch campaigns aimed at your buyer persona.
Owned & external signals, collected continuously.
Lead gets an intent score.
Leads get enriched with extra data.
Personalized based on the signal. Via LinkedIn, email & phone.
Opens, clicks & replies feed the loop again.
The result? An inbox full of leads from people who want to talk to you.
Book an intro call
“Hi Sanne, I saw Helder is growing the sales team. That’s exactly when the flow of good leads gets tight. Want me to send over a short proposal?”
Prefer your team to stay in control? The AI spots the profile and writes the message. Your team sends or skips, in one tap.
Book an intro callSee where they stood, what had to change and what the partnership delivered.
“It works really well for us. You proved that these techniques work very well.”
Unravel was looking for more time and efficiency in sales. The partnership produced plenty of good meetings and an audience that could be targeted ever more precisely.
“Give it a go, just do it, because it delivers good results.”
At Wayne Parker Kent, commercial work sat largely with the managing director. A careful pilot brought virtual coffees, follow-up meetings and the first projects.
“The results are really good. We’re very happy with it.”
After trade-show moments fell away, Hokra wanted more direct new contact. The campaign brought dozens of meetings and the first two new clients in.
Recognise isn't about reaching as many people as possible. It's about reaching the right people the moment it matters. Signals tell us when someone changes jobs, a role opens up, or they've just been looking at your site. We enrich that moment with context and a personal message, instead of sending another cold email. Looking for volume for the sake of volume? Then we politely bow out.
We read every homepage, enrich every company with the signals that shape your targeting and score the fit. The wrong names never make it through.
We grab every company in your market.
We read the homepage and check fit, offer, category and buying signal.
Only the real matches get through. You never approach the wrong people.
One founder, one discipline: B2B growth that compounds. The mistakes have already been made, so you do not have to repeat them.
Founder · LinkedIn & outbound
7+ years in B2B outbound, first as MERKX.agency, now as Recognise. Thousands of conversations and hundreds of campaigns taught one thing: the deals that mattered never came from chance. They came from the right signal, at the right moment. That became the method.
We are growing fast and looking for operators who would rather build than brag. Send your story, your work and why Recognise. No standard CV flow.
An intro call takes thirty minutes, online. We show you which signals you are missing right now and how the method turns them into meetings. Even if you don't hire us.
If you do not have existing clients, cases or results yet, or nobody to hold the meetings with leads.
You see results in the first weeks already. After that it keeps growing: signals stack up and we keep improving the method.
Yes. We mostly work with agencies and service providers where cases, trust and expertise decide the deal.
Behavior that shows a company is getting closer to a purchase decision: internal signals like LinkedIn activity, engagement with your ads and visits to your website, and external signals like a new job posting, a role change or a funding round. The method recognises these signals and turns them into outreach at the right moment.
